Social Media Management

Because @vm.tolentino was inactive for years, I started fresh with a new Instagram account. I built a new brand with updated colors, fonts, voice, and a clear target audience.

First, I listed the audience’s pain points, set 3–5 content pillars, and audited and optimized the profile.

Then I planned a 30-day calendar with one post per day and tracked the metrics to learn what to post and when.

Below are the results from managing four accounts across different social platforms.